In this Google Era of unlimited information creation and availability, it is becoming an increasingly quixotic task to advocate for limits on collecting, use, disclosure and retention of personally-identifiable information ("PII"), or for meaningful direct roles for individuals to play regarding the disposition of their PII "out there" in the Netw0rked Cloud. Information has become the currency of the Modern Era, and there is no going back to practical obscurity. Regarding personal privacy, the basic choices seem to be engagement or abstinence, so overwhelming are the imperatives of the Information Age, so unstoppable the technologies that promise new services, conveniences and efficiencies. Privacy, as we knew it, is dying.